A recent study shows 85% of travelers consider the internet as the main source of information for their travel planning. This means that getting a direct booking is now more than ever the key to a digital business success. Google and Rainmaker Digital are adding Google 360 Virtual Reality Tours for the tourism and hospitality industry to help bring potential clients closer to the experience they have to offer.

The 5 Stages Of Travel

Technology shapes today’s and future’s trends of travel by providing the information travelers search for when they look for hotels online. Therefore, it is of utmost importance that hoteliers and lodge owners have their own online digital presence and engagement with their potential clients. 

“The journey of a thousand miles begins with a simple step” …….  According to Lao Tzu.

 The latest stats from the global tourism industry show today’s traveler’s mental model is about 5 simple steps: Dreaming, Planning, Booking, Experiencing, and Sharing.

How today’s traveler’s think.

#65% of travelers start dreaming about a trip while online.

#81% of travelers make their bookings online.

# 70% of travelers use mobile devices while on a trip.

#53% of travelers share their photos and experiences online while on a trip.

Google 360 Virtual Reality Tours

The Rainmaker 360 Virtual Reality Tour powered by Google Street View Trusted is an innovative, modern and tested online digital marketing tool that is designed to effectively market all hospitality providers whether it is a 5 Star Hotel, Guest House, Villa or an Apartment, a Guest Farm, a Backpacker Hostel, a B&B or even a Restaurant.

Since its launch, Google Street View has been consistently improved and is now being used by tens of thousands of hospitality properties worldwide. Google research confirms that properties that have implemented the technology of Google Street View can expect on average 48% increase in bookings.

The Rainmaker 360 Virtual Reality Tours are integrated into all Google Travel related services like Google Maps, Google search, Google +, Google Hotel and Google My Business at a world-class quality and standard helping the potential guest to get all important information and confidence required to make a booking.

It can also easily be integrated on Tour Operators, Wholesale Operators, Online Travel Agents, Properties WebSites and Facebook Pages.

Google Street View is trusted by hotels all around the world and the supportive Rainmaker digital marketing services offer the perfect solution to the hospitality industry to effectively optimize their direct online bookings offering excellent visibility and optimized search results.

Rainmaker services can lead Hotels and Lodges to:

  • Increased Profit through more no-commission direct bookings.
  • Higher occupancy through more OTA bookings.
  • Better visibility on Google Search, Google and Google Hotel.
  • Improved trust through Google Business Verification.



Who is Rainmaker

Rainmaker is a global Digital Marketing Service Provider for the Hotel and Tourism Industry and a certified Google Agency with offices in Southern Africa Europe, and Asia.

They have over 47 years of professional experience as Hoteliers, 35+ years in IT, 15+ years in tourism marketing and 10+ years in Digital marketing.

More info www.rainmaker.travel

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