The first Wine and Food Tourism Conference will be held in the heart of the Cape Winelands, South Africa, in November 2016.

The conference will be the first time that wine industry and government have come together to discuss the promotion of South Africa as an international wine and food tourism destination.

“Our wineries can already compete with the best in the world ….

Wine and Food

“South Africa can become a key player in the food and wine tourism arena. Our wineries can already compete with the best in the world, and it is time that these gems are discovered by national and international visitors. We’re very excited by this venture”, …… said Siobhan Thompson, CEO of Wines of South Africa        

Wine and Food Tourism Conference

Tourism Minister Derek Hanekom will open the conference which features a list of international and local experts who will come together to share their knowledge on various aspects of the region’s food and wine travel. The aim of the conference is to promote co-operation between the private and public sectors in the area of food and wine tourism, to educate business and entrepreneurs on opportunities in the sector and to pave the way for a new national wine tourism strategy and marketing agenda that will see South Africa take its rightful place as a top wine and food tourism destination.

Wine and Food

International speakers include Clay Gregory, the President, and CEO of ‘Visit Napa Valley’, Peter McAtamney, founding Principal of Wine Business Solutions, Felicity Carter, editor-in-chief of Meininger’s Wine Business International, and Dr. Robin Back of the University of Central Florida. Locally, experts such as JP Rossouw of the Platter Wine Guide and Mariette du Toit-Helmbold of Destinate will be joining the discussion, and there will be a number of workshops where delegates can gain practical knowledge.

A few months ago we did our own food and wine Digitial Story Telling campaign to highlight the excellent food and wine options in the Robertson Wine Valley which is part of the Cape Wineland.

The“The Business of Wine and Food Tourism” conference will take place over two days at Spier Wine Estate, Stellenbosch, South Africa, on 1 and 2 November 2016 and is open to local and international delegates.

For more information, or to register, visit

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